UI/UX Designer: Enhancing User Experience

     UI Design refers to the User Interface design whereas UX Design refers to the User Experience Design. Both these are part of the User Design Specifications. It is a way of supporting the user experience behaviour through usefulness, desirability and usability. It is a way of designing products, services, environments, events, and journeys with a motive of making the user experience full of qualitative support. With the UI/UX Design, a design-centric approach is provided to the human-computer interaction to improve the user interface and user experience. UI/UX Designing involves everything from user-friendly design research to developing sitemaps and wireframes, to planning and defining a project’s strategy, scope and informative architecture. The main objective of the UI/UX designer is to create effective, compelling and attractive screen-based user experiences for any website or app. 

What is User Interface Design?

The process of designing user-friendly interfaces for users that enable them to understand and use complex technical products is what is generally termed a User Interface Design. A User Interface Design is a digital term that is applied to the point of interaction between the computer screen and the user. UI design is all about considering the looks, feel and interactivity of the user-specific product. It includes considering everything from each and every visual to every interactive element that the user may encounter on the screen including the icons, tabs, buttons, typography, colour schemes, spacing, imagery and responsive designs. User Interface is a multi-faceted and challenging role that is responsible for the conversion of a product’s development, research, content and layout into a responsible, attractive and guiding experience for the user.

What is User Experience Design?

User Experience is a way of encompassing all aspects of the end-user’s interaction with the company and the services and products that the company makes available to the users. User Experience refers to the interaction between the user and the company’s product or service by shaping the experience between the two sides. So, basically, it is a field that deals with the creation of an easy, relevant, efficient and all-around pleasant experience for the users. It improves the quality of interaction between the user and the company by improving the overall feel of all the facets of a company. 

What work does a UI/UX Designer do?

The day-to-day activities of UI and UX designers vary depending upon the companies or even depending upon the projects that they may be working on. But still, there are some roles and responsibilities that are specific to the UI and UX Designers. 

UX Designer Roles and Responsibilities

The job functions that a UX designer generally works on include:-

  • Conducting User Research
    This may vary depending on the product or service that the designer’s company may be providing to the users. So as a user researcher, the UX Designer is tasked with the role of learning about the users, their needs, behaviour, goals, motivations and all those things that are concerned with the company’s product or service. The UX Designer may do this in many ways which can include conducting interviews with the users, online surveys, competitive analysis, focus groups, etc. The data collected by them is then converted into qualitative and quantitative information and analyzed thus guiding the decision-making process.
  • Creating User Character Personas

    The UX Designer is also tasked with creating user-representative personas depending on their behaviour and demographics. These character personas help to portray an in-depth scenario of the user and help the company in identifying how their product or service can be made to adapt by the user.
  • Designing user flows and wireframes

    The flow and wireframe are required as they represent the user’s interaction with the website or app. Based on this report made by the UX Designer the company plan any changes in their product or service.
  • Determining the information architecture

    Information architecture for any product is a way of organizing the content within any app or website and then guiding the user to use that app in an educated way. It is a way of helping the users identify and learn more about the product zealously.
  • Creating prototypes

    For any company, the app or website needs to be interactive and user-friendly with the customer. So, a prototype enables the user to test the main interactions of the product or service that they are using. This can be done by creating a guiding video which can guide users through the product’s design functions.
  • Testing products on users
    After the product or service is out in the market, first testing is done to gather feedback from the users based on the minimum viable product (MVP). An MVP decides whether the product is fit to go into the market or if not, then certain changes are made before launching the product into the market. This task is also handled by a UX Designer.


UI Designer Roles and Responsibilities

The roles of UI Designer also vary but some job functions are stable for any company that they work for. This job functions include:-

  • Determining how the user interacts with the product or service
    User Interface Designers are tasked with the visual styling of any app or website. They need to manage how the screen that the user will be interacting with should look like. They are tasked with designing the Interface elements such as the font choice, font colour, graphics, buttons, colour schemes, outlines, page layout, icons, menu styling and much more. They integrate all the required stuff and present it together in the form of a single interactive visual screen. Together these design choices help people understand what all icons and features are meant for what all different functions and for what action button should be pressed. The UI Design made by the Designer helps them recognize the calls to action as well.
  • Working closely with the UX Designers

    The UX designer’s job role is to collect data depending on the user experience and is responsible for creating an optimal experience for the user with a digital or physical product. UI Designers work closely with the UX Designers to ensure that the user journey is similar to the UX team’s product or service vision. Based on the UX Designer’s vision, the UI Designer may work on the voice user interfaces, visual user interfaces and so on.

 UI/UX Designer Job Requirement

  • Creation of user-centred design by understanding the company requirements, user demands, user journeys, customer feedback and usability findings.
  • Communicating with the product development team as well as business stakeholders.
  • Quickly and iteratively creating user flows, wireframes, prototypes, etc. So, knowledge of UX research, wireframing, prototyping, interaction design, visual communication and information architecture is required.
  • Ensuring that the customer demands are met by incorporating customer feedback, usage metrics and user findings into designs.
  • The Designer should know how to make use of prototyping tools such as Sketch, Invision and so on.
  • Performing usage-metrics analysis post-launch to inform the UX optimization efforts/designs.
  • The Designer should possess excellent interpersonal, communication, presentation and collaboration skills.

The UI/UX Designer job role has gained a lot of market due to all the products and service-based companies getting into the digital market. So, if you are ready to switch your career to a UI/UX Designer role then you need to get even more insights into this career before making a dive into the design world. To learn more about UI/UX Design, log into the DockLearn website portal and find out more about this job role. 


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